# Eat That Frog!

**Brian Tracy** · 2001

_Topics: Procrastination, Prioritization, Habits_

**Who it's for:** Chronic procrastinators who want short, blunt, do-it-now advice.

Tracy's metaphor: if the first thing you do each morning is eat a live frog, you can go through the day knowing the worst is behind you. Your “frog” is your most important, most impactful task — usually the one you're most tempted to put off.

The book is a tight set of practical rules for beating procrastination: plan every day in advance, apply the 80/20 rule, focus on consequences, and start on the hardest thing before anything easier can crowd it out.

## Key takeaways

- Start the day with your single most important task.
- Plan tomorrow before it begins.
- Apply the 80/20 rule: a few tasks drive most of the value.
- Momentum comes from starting, not from waiting to feel ready.

## Related reading

- https://structureyour.life/books/the-one-thing.md
- https://structureyour.life/books/getting-things-done.md
- https://structureyour.life/books/the-12-week-year.md

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