Books
The 12 Week Year
Brian P. Moran & Michael Lennington · 2013
Moran and Lennington argue that annual goals breed complacency — a year is long enough to procrastinate for months. Their fix is to compress the year into 12 weeks, so every week carries the urgency of a final quarter.
The system pairs a clear vision with weekly execution and scorekeeping: define a few 12-week goals, break them into weekly actions, and measure execution (did you do the work?) rather than just outcomes.
GoalsExecutionPlanning
Who it's for: Goal-setters whose annual plans fizzle out by February.
Find this book →Key takeaways
- A 12-week horizon creates urgency an annual plan can't.
- Focus on a few goals, not a long wish list.
- Measure execution — the actions you control — every week.
- Consistent weekly effort beats heroic end-of-year sprints.